Aria Systems Appoints Lance Walter to Lead Marketing
Billing and Subscription Management Leader Expands Silicon Valley Presence with Software Industry Veteran
MEDIA, Pa. -- Aria Systems, Inc. the leading provider of on demand billing and subscription management solutions, today announced that it has appointed Lance Walter to its executive management team as vice president of marketing. Lance brings more than 15 years of software experience to Aria's marketing organization.
"Lance has the right mix of experience in small, high-growth companies as well as industry leaders to help us effectively manage our brand and marketing program through our next phase of growth," said Ed Sullivan, CEO at Aria Systems. "Market uptake of our solutions continues to accelerate and Lance will drive our leadership position as SaaS becomes the preferred delivery model for billing and subscription management."
Prior to joining Aria Systems, Lance was vice president of marketing at Pentaho Corporation, the leader in commercial open source business intelligence, where he joined as employee number 12 and helped the company grow from one customer to more than 600 subscription customers. Lance also served as Vice President of Product Marketing at Business Objects and has held technical and managerial roles at leading technology companies over the last 15 years including Oracle Corporation, Arbor Software / Hyperion Solutions, and OnLink Technologies which was acquired by Siebel Systems in 2000.
"Organizations across nearly every industry are looking for ways to add subscription-based, recurring revenue streams to their business models," said Lance Walter. "Aria Systems has the superior technology platform, flexible delivery model, and track record of customer success to capture that opportunity by delivering superior capabilities and value for its customers. I'm very excited to be a part of this experienced, focused, and aggressive management team."
About Aria Systems
Aria is the market leader in subscription and recurring billing solutions. Since 2003, Aria has managed over one million accounts in more than 195 countries. Aria's Billing Platform is the billing industry's most reliable, flexible and scalable on demand tool for accelerating revenue capture while significantly reducing operating costs. Additionally, having achieved end-to-end Level 1 PCI Compliance and SAS70 Certification, Aria Systems leads the market in security and compliance. Backed by Hummer Winblad Venture Partners, Venrock Associates and Dave Labuda, Founder and former CEO of Portal Software, Aria's team of SaaS and billing experts are part of a company that billed over 2.5 million customers for $1 billion a year in transactions. Aria Systems is headquartered in Media, PA (metropolitan Philadelphia) and has offices in the San Francisco Bay Area (San Mateo, CA). Aria Systems has been ranked as the 5th fastest growing, privately held company in the Philadelphia region by the Philadelphia 100. For more information about Aria Systems, visit http://www.AriaSystems.com or call 1-866-933-ARIA.