DMW Worldwide Receives National Health Information Awards Honors
WAYNE, Pa. - November 2, 2009 - Warren Hunter, Chairman and CEO of DMW Worldwide LLC (http://www.dmwdirect.com), announced that the agency and two Blue Cross Blue Shield clients recently received National Health Information Awards honors in the "Consumer Decision-Making Information" class, "Insurance Company" division.
A Bronze award was received for the DMW-developed "Medicare Resource Guide Mailing," entered into the "Direct Mail" category. In response to focus group research and the results of numerous industry studies, DMW created a Medicare Resource Guide to help educate consumers "aging in" to Medicare about the program's benefits. The multi-page booklet is mailed to prospects several months prior to their 65th birthday. The Guide provides detailed information about how Medicare works, its various parts, what it covers, what it doesn't cover, eligibility, enrollment, coverage options, and more. The Blue's plan's all-product brochure is enclosed with the Guide to offer a snapshot of the Medicare products available. The combination provides new Medicare-eligibles with invaluable information and coverage options.
DMW also was honored with a Merit award for its "LTC Blue Feel Good" brochure, entered into the "Booklet/Brochure/Pamphlet" category. This piece was developed to mail to qualified prospects who respond to a direct mail lead generation package for long-term care insurance. The key message: LTC Blue provides individuals with the benefits they need - eliminating those they don't need - by delivering simple, flexible, and affordable options from a name they can trust.
The National Health Information Awards program, the most comprehensive of its kind, recognizes the best consumer health information materials and programs from organizations throughout the nation. Gold, Silver, Bronze, and Merit certificates are awarded by class, division, and category using a rating scale of 1 to 100. A panel of health information experts from across the nation judge entries based on content, format, success in reaching the targeted audience, and overall quality.
DMW is proud to include the National Health Information Awards among its other prestigious industry honors including the Aurora Award; Ava Award; Communicator Award; the Direct Marketing Association (DMA) ECHO Award; Healthcare Advertising Award; Hermes Creative Award; National Mature Media Award; Philadelphia Ad Club "Addy" Award; Philadelphia Direct Marketing Association Benjamin Franklin Award for Direct Marketing Excellence; the Professional Insurance Marketing Association (PIMA) Marketing Methods Award and Best of PIMA Award; the Telly Award; and the Videographer Award.
About the National Health Insurance Awards
Now in its 16th year, the National Health Information Awards program is designed to establish a seal of quality for consumer health information. The awards are organized by the Health Information Research Center (HIRC), a national clearinghouse for consumer health programs and materials. Get more information about the National Health Insurance Awards at http://www.healthawards.com.
About DMW Worldwide LLC
DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks among the prestigious Advertising Age "Top 50 Direct Marketing Agencies" and is 5th in the Philadelphia Business Journal list of 2009 top full-service advertising agencies - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at http://www.dmwdirect.com.
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