PDMA Announces November Breakfast Meeting

Philadelphia, PA - October 24, 2009 - Eric Keiles, Founder and Chief Marketing Officer for Square 2 Marketing, will share new ways small businesses can achieve super growth - for less - at his presentation before the Philadelphia Direct Marketing Association (http://www.the-pdma.org). The breakfast and networking meeting will be held on Wednesday, November 18, 2009 from 8:00 a.m. to 10:00 a.m. at Penn State Great Valley in Malvern, PA.

"If your organization isn't a ‘Fortune 500 Company,' it's likely that you can't market like one," said Keiles. "But you can compete with big business by thinking differently about your marketing and using smart new approaches."

Keiles, who has founded and grown four companies since 1997, learned quickly that standard (and expensive) marketing methods don't work for small businesses. Instead he built a powerful, low-cost marketing machine using 1-1 contacts, Internet marketing, no-risk and low-risk offers, and more - all based on a solid marketing plan. In addition to sharing his market-tested, low-cost approach, Keiles will:

• Present case studies and marketing mistakes to avoid;
• Offer multiple ways to market to new prospects and clients; and
• Reveal how to get more referrals.

Keiles' mission to help small businesses generate dramatic marketing results is outlined in "Reality Marketing Revolution," a new book he co-authored with his partner, Mike Lieberman. Keiles sits on the Board of Directors of the Philadelphia Chapter of the Entrepreneurs' Organization, is Marketing Chairman of the Entrepreneur's Forum of Greater Philadelphia, and is an advisor to several chambers of commerce. He has also been a guest lecturer at St. Joseph's University, Widener University, and Villanova University's MBA Programs.

Anyone who works for a small business, who competes against a small business, or who markets to a small business should register for this meeting.

This PDMA-sponsored event is open to members and non-members. Registration begins at 8:00 AM at Penn State Great Valley located at 30 E. Swedesford Road in Malvern, PA. The cost for PDMA members is $25; non-members pay $35.

The PDMA continues to make a special introductory offer to non-members. Any non-member who attends a PDMA educational event will be reimbursed the cost of the event if he or she joins the association within 30 days (a $60 value). To register online, visit http://www.the-pdma.org or call the PDMA office at 215-473-1668.

About the Philadelphia Direct Marketing Association
The Philadelphia Direct Marketing Association (PDMA) is a non-profit membership association consisting of more than 500 members throughout Philadelphia, Southern New Jersey, and Northern Delaware. The PDMA has served the direct marketing community through education, information, and networking services since 1943. For more about the PDMA and a schedule of upcoming meetings and events, visit http://www.the-pdma.org or call 215-473-1668.