DMW Worldwide Taps Rich Grosskettler as Director of Interactive Services

WAYNE, Pa. - October 9, 2009 - Warren Hunter, Chairman and CEO of DMW Worldwide LLC, announced that the agency has hired Rich Grosskettler as Director, Interactive Services.

In this role, Grosskettler will provide strategic consultation and leadership on overall interactive strategy, online media strategy, and new media development. He will lead the development of project goals and scope, working closely with internal and external teams, and will be the liaison with external partners including media and technical services agencies, ensuring a seamless integration of digital strategies, tactics, and tools.

"Rich will play an integral role in furthering DMW's success in the digital marketing arena," said Hunter. "He brings a wealth of expertise, which will help us broaden our reach to deliver an even more robust digital solution to clients."

"Rich comes to the agency with an abundance of hands-on experience in consumer marketing, fundraising, and financial services, which is in synch with our vertical marketing expertise," added Mark Mandia, DMW's President and Chief Operating Officer. "In this leadership role, Rich will provide strategic direction for clients' overall online marketing strategy - an important component to multichannel marketing initiatives."

Before joining DMW, Grosskettler was most recently Consumer Marketing Consultant and Senior Site Producer for Bill Me Later, Inc., where he improved overall interactive strategy and customer experience, as well as efforts around affiliate marketing, search engine optimization, developing social media strategies, and e-mail marketing.

Other senior-level positions include Marketing Director for Swift Financial, Marketing and Web Development Leader for ING Direct, Marketing and Web Development Consultant for AstraZeneca, and Marketing Manager at Juniper Bank (now Barclaycard US). His career also included positions with Hewlett-Packard and Bluestone Software.

Grosskettler earned his Bachelor of Science degree in Business Management from the University of Phoenix.

About DMW Worldwide LLC

DMW Worldwide is a full-service direct response advertising agency with offices in Wayne, Pa., and Plymouth, Mass. The ECHO Award-winning agency - which ranks among the prestigious Advertising Age "Top 50 Direct Marketing Agencies" and is 5th in the Philadelphia Business Journal list of 2009 top full-service advertising agencies - provides strategic planning, creative, database management, broadcast, media, production, fulfillment, and Internet marketing. Industries served include insurance, financial services, consumer products, B2B, and non-profit. DMW's Chairman and CEO, Warren Hunter, can be reached at 610-407-0407 or via e-mail at whunter@dmwdirect.com. Visit DMW's Website at www.dmwdirect.com.