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Hoopla Software Raises $2.3M - cbl
Posted January 3, 2012
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Michael Smalls
By Richard Rabicoff
WEST CHESTER, Pa. -- Hoopla Software, Inc. raised $2.28 million of a $2.78 million equity offering.
The company had previously received $1.3 million from Safeguard Scientifics.
Named in the related SEC filing were CEO Michael Smalls and director Mark Mitchell of Safeguard Scientifics.
According to the filing, $779,208 of the proceeds for the Series A preferred shares issued were in the form of capital contributions and notes conversion.
Smalls, who founded the company in 2009, worked previously as a sales executive at Click Equations, Symantec Corp. and other tech companies.
Mitchell joined Safeguard Scientifics in 2005, after working at Wachovia Securities' East Coast Technology group, Broadview International, abd at PTG, a strategy and growth management consultancy.
West Chester-based Hoopla helps organizations build sales through SaaS solutions that integrate with CRM systems such as Salesforce.com.
SEC filing: http://tinyurl.com/72bob5s
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